There are measures of risk that have some degree of utility when it comes to framing investors’ expectations. But risk cannot be properly measured in a spreadsheet. When it comes to money and investing, we’re not always as rational as we think we are—which is why there’s a whole field of study that explains our sometimes strange behaviour.

Let’s start with the technical: Ratios

 The most common definitions of investment risk are rooted in uncertainty. How likely is it that the returns on an investment will deviate from the expected returns, and by how much?

There are a variety of ways to measure this likelihood, the most common of which is the standard deviation of returns, or SD. This figure helps investors understand how widely returns may fluctuate around their average.

It is a metric that is simple, widely accepted, and deeply unsatisfying. SD treats downside risk (the bad kind) and upside risk (the good kind) as equals. Also, SD doesn’t measure the shape of the distribution of returns, nor does it directly size the magnitude of tall events, those episodes that result in the greatest euphoria or gut rot.

The Sortino ratio differentiate between good and bad volatility. The Sortino ratio is the variant of the Sharpe ratio, the most common measure of risk-adjusted return. Both ratios include excess returns over risk-free rate in the numerator. But while the Sharpe ratio features SD in the denominator (which, again, treats good and bad risk as equals), the Sortino ratio divides only by downside deviation. This gives a more accurate picture of an investment’s return per unit “bad” risk.

The most common way to size the sting in the left tail of the distribution of returns (the bad one) is maximum downside. Maximum downside captures the peak-to-trough decline of an investment over a given period. While not a worst-case scenario (that would be losing everything), it can provide a sense of just how much pain might be in store in a bear market.

The real risk is your behaviour.

Real risk lies in how we respond to the ups and downs in the market.

The volatility that the above numbers attempt to explain is the result of the actions of flesh-and-blood human beings. We are all responding to signals from our environment. These signals are being generated and interpreted by a hunk of grey matter that is wired for survival. We are risk-averse beings by nature.

The real risk is that we do the wrong thing at the wrong time. And put ourselves off the course toward reaching our goals. It’s impossible to convey that with data.

Risk is deeply personal and not static.

This concept of risk is absurd to measure because it is deeply personal. How investors experience and respond to risk will vary depending on personality, circumstances, and experience.

These considerations aren’t captured in standard risk measures.

  • Personality

Investors’ risk tolerance is driven in part by personality. Some people are wired to seek out risk, be it in the markets or by jumping out of an airplane. Others much prefer to play it safe, with their feet firmly on the ground. Then there are the skydivers who keep their cash under a mattress and the actuaries who like to bet on the ponies after work. The point is: risk is personal.

  • Circumstances

Investors’ circumstances also affect their willingness and ability to take risk. Investors who have accumulated substantial financial assets likely have a greater ability to take risk, but they may wish to preserve their capital and, thus, be less willing to assume more risk.

Investors’ ability to take risk is also time-horizon dependent. Recent graduates contributing to their employer’s pension plan for the first time have ample ability to take chances, given that likely have decades to save and invest before they retire. Investors nearing retirement  may have relatively less ability to take risk as they transition from accumulating financial assts to relying on them for retirement spending.

  • Experience

Investors’ experience will also influence their relationship with risk. People who have lost vast sums in the market in the past may be uneasy about taking risk in the future. Serial entrepreneurs may be more comfortable with risk than company men and women.

  • Market

Investors’ risk appetite may fluctuate with the market and evolve over time. Ask on 31 December 2019, years into a bull market, during a relative calm, to rate my willingness to take risk, and I’ll tell you I’m happy to pour it on. Ask me again three months later at the depths of the coronavirus- driven selloff, and I’d probably be a bit less cavalier. Our attitudes toward risk are always changing.

How to manage investment risk.

We would put them into three buckets: asset allocation, investment selection, and behaviour. Ideally, the first two should optimize for the third.

Perhaps the most effective way of managing risk is to select an appropriate mix of assets. Investors with a higher threshold for pain should favour stocks. Those who are more squeamish should lean towards bonds and cash. Striking an appropriate balance is tricky. Just because an investor doesn’t like the ups and downs of the stock market doesn’t mean that he or she can afford to skip the ride if he or she wants to meet his or her goals.

The right combination will ultimately depend on many of the circumstances described above.

Investment selection is another lever investors can pull to ratchet their risk.

Finally, one of the most important sources of risk is the one we look at in the mirror each day. Poor decisions regarding asset allocation and/or investment selection can easily put us off course. As such, the choices made regarding the first two buckets should optimize for behaviour. The best portfolio is the one you’re most likely to stick with when things get hairy in the markets. Trying to solve for this is the best way to manage the biggest risk of all.

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